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Ceremony Skincare Website Build
Ceremony Skincare is a UK based luxury brand which sources organic teas and beauty products directly from Japan. Ceremony pride themselves on producing unique highly effective natural skincare products and tea supplements but struggled to establish a clear brand identity. As a result, customer engagement was non-existent and conversions were very low.
Our marketing team researched the market and competition and produced a SWOT analysis of their online presence. Following the analysis and recommendations, Table8Media were commissioned
● to overhaul the website
● plan and shoot professional product photography
● plan and shoot video testimonials
● plan and shoot brand story video.
● plan and shoot professional product photography
● plan and shoot video testimonials
● plan and shoot brand story video.
Following delivery of the project, online conversions doubled and bounce rate of the site decreased by 30% indicating greater customer engagement.
The improved online branding and experience have meant that Ceremony Skincare has shifted their sales strategy to focus on high-end B2B companies as well as B2C markets.
Asher Gouldbourne: Design, UX,
Gareth Greenidge: Project Management, Copy
Ceremony Brand Story Video
Ceremony Skincare is a UK based luxury brand which sources organic teas and beauty products directly from Japan. Ceremony pride themselves on producing highly effective natural skincare products and tea supplements but struggled to establish a clear brand identity and convert traffic to the website.
We identified the need to convey the unique brand story and USP of the brand through video. However, tight budgetary constraints meant that the team had to be very creative and resourceful.
The creative process included a competitor analysis, brand story brainstorming sessions and drafting of the brand video storyboard.
To reduce expense we sourced high-quality photos and using advanced editing techniques interspersed with video footage to create a brand story with a classy high-end feel. The brand story video is now the centrepiece of the online brand and ties together the product offering and brand mission.
Asher Gouldbourne: Director, Cinematography, Editing
Gareth Greenidge: Project Management
Ceremony Photoshoots
Ceremony Skincare is a UK based luxury brand which sources organic teas and beauty products directly from Japan. Ceremony pride themselves on producing unique highly effective natural skincare products and tea supplements but struggled to establish a clear brand identity and convert traffic to the website.
After agreeing to upgrade their photography, the team planned the style of shots by conducting industry research with Ceremony’s branding guidelines in mind.
The final end product was over 100 products beautifully shot by spotlighting the Japanese tea the essence of Ceremony’s hero ingredient throughout the photography.
As a result website conversions and trade inquiries have grown exponentially
Photographer: Asher Goldbourne
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